Chinese Tech Companies Are Trying To Circumvent New Apple Privacy Rules
According to a report by the Financial Times, state-backed China Advertising Association (CAA) is testing a tool to bypass the new Apple privacy rules. This will then allow companies to continue tracking users without their consent. In turn, this allows the companies to continue serving targeted ads. The tool is known as CAID, and it’s being touted as “a substitute if the user’s IDFA is unavailable”. Though the CAA claims that the CAID is both not yet formally implemented, and “does not stand in opposition to Apple’s privacy policy”....